Playful Promises Blog

The product of a mischievous mind

The Playful Promises Blog covering all things knicker-related! Bras, girdles, corsets, panties, knickers, gstrings, thongs, longline bra, bra sizes, la bra, suspender belts, garter, dresses, clothing, boutique, stockings, seamed stockings and more!

Fill in our Customer Survey and grab £5!

My name is Louise Strudwick and I am currently interning at Playful promises!

I'm a third year Fashion Contour student at London College of Fashion and am currently undertaking my year out working in the industry.

As part of my qualification I have to submit a placement report about Playful Promises. My report will be focusing on how PP can grow online and keep providing it's customers with great products and service. 

I'm carrying out customer research, which will provide valuable information for my report. I would very much appreciate if you beautiful customers could help me out by filling in this short survey!

To thank you for your time, you'll receive a £5 voucher code once you've filled in the survey, which will expire on the 1st of May.

Design Competition: The Shortlist

The entries for our student and recent graduate design competition have been flooding in, and it was tough to narrow down such beautiful designs.

We took into account the pieces that were most akin to Playful Promises' aesthetic, and those that best suited the brief. The result is a shortlist of 9 stunning entries.

This is where we ask for your help! To help us choose our 3 winners, you can vote on up to 3 designs that you'd like to see make it to production. All you need to do is comment on each of your favourite designs on our facebook album

Here's our shortlist!

Charlotte Holkham - second year studying Contour Fashion at De Montfort University

Hannah Matthews - graduated from Cleveland college of Art and Design in November last year.

Jane Dungate - studying at University of the Arts London 

Louise Strudwick - has been interning at Playful Promises on a break from her studies at LCF.

Rebecca Feneley - studying BA Visual Communication at Leeds College of Art. Visit her portfolio hereand buy prints here.

Sarah Vyse - completing her studies at University of the Arts London

Sophie Beet - studying at London College of Fashion

The Lingerie Lesbian - blogger and recent graduate based in NYC 

Yukani Marchesa - used her favourite drinks as her main source of inspiration, studying at The Hong Kong Polytechnic University

Elegantly Pastied – A Brief History of Striptease & the Emergence of the Nipple Pastie!

Pasties, and their whimsical cousin the nipple tassel, are the decorative body accessory du jour. Usually associated with burlesque performers, they've recently been spotted on the likes of Miley Cyrus, Rhianna and Nicki Minaj, marking an explosion in their popularity since they were originally brought back into mainstream consciousness by likes of the lovely Dita Von Teese in the 90’s. But don’t be fooled – they’ve been around a lot longer than that, and have history intertwined with  art, censorship, moral outrage and cultural paradigm shifts…read on to discover more about the history of the humble pastie. 

Most people with an interest in cabaret history will know that burlesque wasn't always about the art of striptease – in fact its roots are more in a British music hall tradition of comedy, satire and song.  The fact that it was often performed by young, attractive women wearing costumes considered at the time to be revealing, telling ribald jokes and reciting material that was somewhat sexual in nature, gave the shows a thrilling edge in an otherwise repressed Victorian society.

The transition to a striptease element did not come for some time, with various dancers claiming to have invented the art with stories ranging from a snapped strap onstage to a performer who absently started changing out of her costume in view of the audience as she finished her act!

While it’s hard to put a finger on when exactly the pastie became part of the history of burlesque costuming, we can look as far back as the late 19th century to see photographs of dancers decked in exotic garments that resemble the smaller, modern-day equivalent. During this period a popular fascination had emerged with the study of ‘Orientalism’ – a largely imagined (and today recognised as being a fairly racist and colonialist) view of the history, traditions and mysteries of the East, which included Middle Eastern, Asian, and Egyptian culture.

Of course, not all of this interest was entirely academic, and titillating tales of harem girls, concubines and courtesans hinted tantalisingly at a licentious libertinism found in the far-flung corners of the world – feverishly gripping the imagination of a society characterised by its expectation of sexual constraint and moral forbearance.

A Victorian girl poses in ‘oriental’ garb

A Victorian girl poses in ‘oriental’ garb

Of course, various enterprising individuals realised quickly that sex sells, and hit on a way to monetise this fascination with a series of exhibitions at World Fairs, showcasing performances by  exotic-looking women displaying what was known as ‘muscle dancing’- an art form similar to belly dancing, which would have been an unthinkable show of eroticism were it not rendered innocuous by its presentation as an educational exhibit.

Mata Hari – courtesan, dancer, and spy

Mata Hari – courtesan, dancer, and spy

A distinct trend was emerging: dancers, presented as Eastern Princesses but frequently locals girls from Vaudeville backgrounds, would shimmy and shake their bodies onstage in dances such as ‘Salome’s Dance of the Seven Veils’,  ‘Arabian Nights’, and ‘Temple Dance of the Priestess’ at shows with names such as the ‘Algerian Village’ or the ‘Persian Palace’.  

The most famous dancer in this style is undoubtedly the notorious Mata Hari, but other performers such as Little Egypt and Loie Fuller were also part of the movement. These dancers would wear risque costumes and remove items of clothing, but were rarely if ever fully nude, their modesty being preserved by bodysuits, elaborately jewelled bikinis and metal discs covering their breasts.

However, while this was happening in respectable establishments across Europe and America, the circus sideshow tradition had picked up on it and were presenting their own ‘educational exhibits’ in ten-in-one shows across the United States where dancers would undulate in costumes which left little to the imagination, to the delight of male audiences. Over time the pretence of these sensual displays being for purely educational purposes was dropped, the themes became looser, and the Danse du Ventre of the Victorian era made way for the ‘hoochie cootch’, where a fully nude finale was common if, when and  where it could be gotten away with. 

Fairground dancers drumming up a crowd for their ‘exotic dance’

Fairground dancers drumming up a crowd for their ‘exotic dance’

However, when the art of the striptease started making its way out of the sideshows and into Vaudeville shows in cities across America, so the sense of moral alarm grew and new nudity laws were enforced in venues wanting to showcase ‘burlesque revues’; nights which featured comedy, music, and beautiful, scantily-clad women.

New York Burlesque venue the National Winter Garden, or simply ‘Minsky’s’

New York Burlesque venue the National Winter Garden, or simply ‘Minsky’s’

These shows, such as the famous Ziegfeld Follies and the Minsky Brothers’ National Winter Garden, were no longer the male-centred spit-and-sawdust tents of the travelling sideshow fairs, but theatrical venues which attracted both men and women of all classes. The move from lowbrow to highbrow attracted the attention of police and politicians, who would wage a moral crusade on the nascent industry.  

Burlesque clubs were regularly raided, and dancers were often arrested if they were deemed to be showing too much skin. Here the pastie became a weapon in the fightback against the censors, and allowed dancers to perform nearly-nude with the addition of a g-string to cover their modesty. Different states had different laws, and burlesque dancers were particularly ingenious in getting around them – attaching a piece of string around the pasties in a halter neck style was enough to get them classified as a bikini, and is still known as wearing them ‘Boston Style’ due to the particularly strict laws in that state!

Burlesque dancer Candy Barr rocking the pasties

Burlesque dancer Candy Barr rocking the pasties

The pasties became an iconic image of the burlesque dancer. The performer Carrie Finnell is credited with inventing the nipple tassel – a woman of ample bosomage, her shtick as a ‘mammary manipulator’  saw her shaking her ‘educated bosom’ to spin her tassels up and down, left and right – a gimmick that has become so popular that it’s synonymous with the image of the bump-and-grind burlesque performer now. 

1940s Burlesque performer Zorita pictured in a Miami newspaper taking her pet snake for a walk.

1940s Burlesque performer Zorita pictured in a Miami newspaper taking her pet snake for a walk.

Striptease enjoyed a roaring golden age of prosperity and notoriety, its stars being celebrities of the day with tabloids reporting on their love lives, extravagant lifestyles, and their run-ins with the establishment.

Burlesque shows were a main staple of American entertainment from the 20’s to the 50’s – however its decline in the mid-1960s, when go-go dancing and miniskirts replaced the ubiquitous pasties and a g-string, marked the end of an era until the recent burlesque revival.

Dita Von Teese, icon of modern burlesque, performs her signature champagne glass act

Dita Von Teese, icon of modern burlesque, performs her signature champagne glass act

However, the pastie lived on, albeit in slightly less recognisable format – marketed as beachwear or a tanning aid with an occasional catwalk appearance under sheer garments.

However, like anything associated with the taboo and forbidden aspects of a woman’s body, the allure of the pastie has never quite gone away, and can be seen in fetish photography and fashion pictures from the 70’s to the present day, whether in the form of the jewelled and sparkly sets that go all the way back to the origins of the garment, or the instantly recognised punk aesthetic of strips of black tape crossed over the nipples.

These days burlesque dancers still wear pasties and tassels not just to circumvent venue licensing issues – a special permit is required to host events where nudity occurs – but also for the rich history and tradition they represent.

In fashion, lingerie trends are allowing women who love the look of pasties to buy them in all sorts of shapes, colours and designs. Whether they are worn to clubs or under sheer garment, or just a bit of boudoir naughtiness, we love pasties, especially when matched with open cup and quarter cup bras!

Here’s the PP selectionwhich will you choose?

Enter Our Student & Recent Graduates Design Project

You may remember back in 2013, we held our first design competition. We were flooded with absolutely amazing entries; so much so that we couldn't pick just one, and ended up choosing 3 winners and creating a mini-collection. 

Since then, Eva has gone on to create her own brand, and Pippa worked on our design team for several months after graduation.

We have launched a new design competition for a mini-collection in SS'16.

The 3 winners will see their design concepts taken through to final production and a photoshoot, with a limited release of 30 sets each.

Our competition is open for to all fashion undergraduates and recent graduates, with a deadline of the 13th of March 2015.

We will be creating a shortlist of 10 entries, which we feel best suit our brand, and encourage our fans to vote on facebook to help us select the final winners!

 

via Stylesight.com

via Stylesight.com

THE BRIEF

The year’s design competition takes its theme from Stylesight's SS'16 Trend Forecast – ‘Sartorial’. This trend is perfect for the Playful Promises customer with it's mix of grown up girl with dark detailing. Think pretty bondage, flowers and restraints,  delicate embroidered lace and harder textured wet look fabrics.

The winning collection will sit under the title ‘Future Pin-ups’ reflecting that this range
features designs that have the feel of being contemporary classics. 


Feel free to use the Stylesight Trend Forecast (see shots below) as a starting point but also to let your own creative processes interpret the meaning of ‘Sartorial’.  We love print design and are able to digitally print any winning designs, so feel free to submit any print design as part of your entry. 

via stylesight.com

via stylesight.com

THE PRIZE

 
1)
To see your designs go from concept to production and be available for sale.

 
2)
A set of your winning design in your size 


3) A £200 voucher to spend on our site www.playfulpromises.com 


4) The opportunity to see your work and name with links to any portfolios promoted across our social media of which we have around 60k followers in total, as well as in a newsletter to our database. 

 

For any questions, and to send your entry, please feel free to email: emma@playfulpromises.com

 

Via Stylesight.com

Via Stylesight.com

Via Stylesight.com

Via Stylesight.com

Via Stylesight.com

Via Stylesight.com