Playful Promises Blog

The Playful Promises Blog covering all things knicker-related! Bras, girdles, corsets, panties, knickers, gstrings, thongs, longline bra, bra sizes, la bra, suspender belts, garter, dresses, clothing, boutique, stockings, seamed stockings and more!

Step Up Your Lounge Game

There is surely no feeling more decadent or luxurious than when lounging around in your most sumptuous and comfortable floaty goodness. Whether you are cosying up with a beau on a cold winter evening, or luxuriating in gorgeous spring morning sunshine while enjoying a book and a coffee, there is nothing that beats the opulence of truly decadent loungewear.

Are you a bed-head for whom comfort is always king? Our Smoking Suit PJs are perfect for the ultimate satin-clad cat nap and stylish bedtime routine. Joanie, from the ever-popular Gabi Fresh range, with its sexy lashings of floral lace at the sleeves, is perfection for the curvy loungewear fans.

Nothing is more opulent or swishy than the comfortable, yet oh so stylish, French knicker. With its flattering cut and ample satin fabric it is a classic style that has never gone out of fashion, and for good reason. It is a timeless lingerie drawer must-have, the elegance and comfort of which cannot be beaten. Pair it with our foxy Bettie Page Leopard print satin robe, and make like a sultry retro vixen of old.

The lush devore velvet of our Francois set has been a firm fan favourite – and there are only a few sizes left to snap up! Summoning images of lush long mornings cosied up with a cup of tea, or snug winter evenings by the fire, Francois and Reina are visions of loungewear opulence. We also love to see how our fans have been imaginatively styling both into their outerwear, with the gorgeous flowing satin of Reina doubling up as a sexy evening dress after the manner of old Hollywood glamour; and Francois robe being an easy option for a wrap top.

Looking for something a little more sheer and revealing but still want to stay comfortable? The tulle babydoll from our ever-coveted Bettie Page line fits the bill to a T. The frill-tastic briefs are both playful yet comfortable, and the sheer babydoll is the embodiment of relaxed, luxuriant yet subtly flirty seduction.

We are firm believers that more fabric doesn’t have to mean less sexy – as you can see from our selection of bodysuits, playsuits and teddies. While our lacy and strappy numbers such as Margarita, Maya and Alicia are sure to get you hot under the collar, the velvet lushness of Roxy or dazzling sparkle of Showtime bodysuits can easily be incorporated into spicy outerwear. Since the lingerie-as-outerwear trend is going nowhere fast, why not incorporate Roxy with a sexy pencil skirt, or rock Grace on a night out paired with some sharp tailoring and killer heels?

Over here at Playful Promises HQ we are completely unable to resist the temptation of swishy tassles, and adding the Nadia tassle harness would complete absolutely any look, boudoir or outerwear. Why not try pairing it over our lingerie skirt, throwing the lush sheer tulle robe over the top for some eye-catching swishiness. Comfort and decadence have never looked so good.

We Won A UK Lingerie Award!

To our long-standing fans as well as new customers, it may come as no surprise that Playful Promises has a long history dedicated to excellent customer service, proliferation of innovative, flirty and quirky designs, and commitment to inclusivity in all of its aspects. So it was with great honour and delight that we felt our work had been recognized when we took away the Small Business of the Year Award at the prestigious UK Lingerie Awards! It is one of the biggest events in the intimate apparel calendar with nominees being voted for by industry representatives, celebrating industry excellence.

Going from strength to strength in the last few years, we have been applauded for our inclusive size range, having expanded it over four times since 2015. Playful Promises was one of the first brands in the UK to offer open-cup bras in plus sizes, and one of the few independent brands to have continually expanded sizing. 

Recognizing a demand, we launched a US warehouse and website in late 2016, which has led to growth both via retail and wholesale. To cater to our ever-growing base of customers and fans, as well as selling online we are happy to say that we are also stocked in over 200 stores and boutiques worldwide.

We are passionate about diversity, and are extremely proud of our achievements that have set us apart from other brands. It is heartening to see that several of our notable campaigns have been met with a lot of positive responses and covered by a large number of media outlets.

In April 2017 we released our Ageless Fashion campaign, working with models in their late 60s to challenge society’s definition of beauty and sexuality. This was picked up by the press (and shortlisted for another UK Lingerie Award for Marketing Campaign), recognizing the need to represent beauty and sensuality in women of all ages, something that has thus far been sorely lacking in the industry.

Following the successful launch of our Curve collection in 2016, partnering with Gabi Fresh, a US influencer and plus size swimwear designer felt like a natural progression in 2017. This extended our size range of up to UK size 28 and bra sizes up to 44G and featured outré, trend-led styles. The collaborative plus size lingerie collection has been a sell-out success and was featured in major national and international press such as Glamour and InStyle, creating a huge media buzz.

Another campaign of significance was shooting our Bettie Page Lingerie brand on non-binary drag queen Violet Chachki, signifying our commitment to inclusiveness of all genders and sexualities. This was the first time a drag queen has fronted a lingerie campaign, something we consider to be quite a break-through in the industry. While ground-breaking, we were very pleased to find that the overwhelming response to the campaign has been a positive and encouraging one, with media outlets such as Vogue.It, Harpers Bazaar and Huffington post reporting extensively on it.

As a brand we are thrilled to be recognized for the work we have done in promoting inclusivity and our commitment to excellence in design.

We are therefore pleased to have been shortlisted for the Best Multichannel Retailer Under £25m Turnover Award at the upcoming Drapers Digital Awards 2018 which will be taking place in April. The awards form part of the wider Drapers Digital Festival which brings together more than 700 professionals to celebrate excellence in the ecommerce industry. We hope you are all wishing us luck!


Giveaway: Valentine's Self-Love

The Valentine's season can get pretty tiring, we know. Whether you are living your perfectly valid and awesome single life, or you prefer year-round romance, one thing is for certain: self-love and self-care is important.

Lingerie is for nobody but you; for your confidence, to help you love your body. Anything else is just a bonus!


We're giving away a £100/$100 voucher that can be used on either our UK or US website on our entire range of delicious lingerie and swimwear.

All you need to do to enter is comment on this post telling us what you love about yourself!

It doesn't have to be something physical; maybe you love that you have a certain skill, or that you have conquered a goal that you recently set for yourself.

For extra chances to win, you can become a fan of us on facebook, follow our twitter, follow our Instagram or sign up to our newsletter (if you have done this already, it still counts). Follow the instructions on the rafflecopter below!

The winner will be picked at random on Thurs 8th Feb.