Playful Promises Blog

The Playful Promises Blog covering all things knicker-related! Bras, girdles, corsets, panties, knickers, gstrings, thongs, longline bra, bra sizes, la bra, suspender belts, garter, dresses, clothing, boutique, stockings, seamed stockings and more!

We Won A UK Lingerie Award!

To our long-standing fans as well as new customers, it may come as no surprise that Playful Promises has a long history dedicated to excellent customer service, proliferation of innovative, flirty and quirky designs, and commitment to inclusivity in all of its aspects. So it was with great honour and delight that we felt our work had been recognized when we took away the Small Business of the Year Award at the prestigious UK Lingerie Awards! It is one of the biggest events in the intimate apparel calendar with nominees being voted for by industry representatives, celebrating industry excellence.

Going from strength to strength in the last few years, we have been applauded for our inclusive size range, having expanded it over four times since 2015. Playful Promises was one of the first brands in the UK to offer open-cup bras in plus sizes, and one of the few independent brands to have continually expanded sizing. 

Recognizing a demand, we launched a US warehouse and website in late 2016, which has led to growth both via retail and wholesale. To cater to our ever-growing base of customers and fans, as well as selling online we are happy to say that we are also stocked in over 200 stores and boutiques worldwide.

We are passionate about diversity, and are extremely proud of our achievements that have set us apart from other brands. It is heartening to see that several of our notable campaigns have been met with a lot of positive responses and covered by a large number of media outlets.

In April 2017 we released our Ageless Fashion campaign, working with models in their late 60s to challenge society’s definition of beauty and sexuality. This was picked up by the press (and shortlisted for another UK Lingerie Award for Marketing Campaign), recognizing the need to represent beauty and sensuality in women of all ages, something that has thus far been sorely lacking in the industry.

Following the successful launch of our Curve collection in 2016, partnering with Gabi Fresh, a US influencer and plus size swimwear designer felt like a natural progression in 2017. This extended our size range of up to UK size 28 and bra sizes up to 44G and featured outré, trend-led styles. The collaborative plus size lingerie collection has been a sell-out success and was featured in major national and international press such as Glamour and InStyle, creating a huge media buzz.

Another campaign of significance was shooting our Bettie Page Lingerie brand on non-binary drag queen Violet Chachki, signifying our commitment to inclusiveness of all genders and sexualities. This was the first time a drag queen has fronted a lingerie campaign, something we consider to be quite a break-through in the industry. While ground-breaking, we were very pleased to find that the overwhelming response to the campaign has been a positive and encouraging one, with media outlets such as Vogue.It, Harpers Bazaar and Huffington post reporting extensively on it.

As a brand we are thrilled to be recognized for the work we have done in promoting inclusivity and our commitment to excellence in design.

We are therefore pleased to have been shortlisted for the Best Multichannel Retailer Under £25m Turnover Award at the upcoming Drapers Digital Awards 2018 which will be taking place in April. The awards form part of the wider Drapers Digital Festival which brings together more than 700 professionals to celebrate excellence in the ecommerce industry. We hope you are all wishing us luck!


Giveaway: Valentine's Self-Love

The Valentine's season can get pretty tiring, we know. Whether you are living your perfectly valid and awesome single life, or you prefer year-round romance, one thing is for certain: self-love and self-care is important.

Lingerie is for nobody but you; for your confidence, to help you love your body. Anything else is just a bonus!


We're giving away a £100/$100 voucher that can be used on either our UK or US website on our entire range of delicious lingerie and swimwear.

All you need to do to enter is comment on this post telling us what you love about yourself!

It doesn't have to be something physical; maybe you love that you have a certain skill, or that you have conquered a goal that you recently set for yourself.

For extra chances to win, you can become a fan of us on facebook, follow our twitter, follow our Instagram or sign up to our newsletter (if you have done this already, it still counts). Follow the instructions on the rafflecopter below!

The winner will be picked at random on Thurs 8th Feb.

Valentine's Gift Guide

Whether you are a loved-up bunny or you prefer to ignore the fuss around Valentines Day, there's no fighting the holiday that's about to get everyone smoochy and doe-eyed. So we say that if you cant beat 'em, join 'em –  treat yourself or someone special with our easy Valentines Gift Guide below. Whether you are looking for something red-hot for yourself or you're stuck on sizing for that lucky, lucky partner, we have you covered. Because lush lingerie needs no excuse!

Stuck on Sizing?

Would love to surprise that special someone with a flirty little number but are unsure about sizing? Fear not as we have a selection of easy sizing options such as Audrey! Audrey comes in sizes X-Small to X-Large without the need to guess the band and cup size in the bra; with its lush strapping, lace and red colourway it is the perfect Valentines gift.


Retro Romance

Envisioning an evening of retro romance? Look no further than our ever-popular Bettie Page range, with the red corsolette & babydoll ticking all the boxes. The corsolette comes in a perfectly-themed red satin colourway, with mesh panels subtly creating a curvaceous retro shape. Pair with our fully-fashioned stockings for a perfect underpinning under that little pin-up number!

Still not confident about sizing? You can't go wrong with our babydoll set, which comes complete with matching (somewhat stretchy) knickers both in an easy UK 10 - 20 / US 6 - 16 sizing! With its flirty sheer tulle fabric and adorable pink rosette and frill detailing, your boo is sure to fall in love with this darling retro addition to their lingerie drawer.


A Naughty Night

If you are lucky enough to plan a naughty night in this Valentines, then look no further than the killer playsuit - Maya! With its lashings of strappy detailing, cheeky thong back, sumptuous lace and strategically placed peeks of the flesh, you are sure to leave them weak at the knees. There is also no need to worry about sizing as Maya comes in easy-peasy sizes of X-Small to X-Large!


Vintage Vixen

Are you a vintage vixen, or perhaps you would like to surprise your squeeze who's all about those sexy vintage vibes? You can't go wrong with our sell-out bullet bra, which has just come in stock in a sensuous, deep red colourway – perfect for the season. Available in easy Small to X-Large sizing, we can see this stand-out piece setting pulses racing either in the bedroom or as a centre-piece of an outer-wear outfit, especially if paired to perfection with our dark red French knickers. Add mesh gloves to complete the sultriest of vintage looks!


Sexy Squeeze

Loved up and want to shout it from the roof-tops? Treat yourself or your sexy bae to our Love set that is just lush perfection, and available in our full size range. With its pink satin base, red mesh and sumptuous red lace overlay, nothing says red-hot passion than Love. Pair with the matching briefs featuring sexy cut-outs, or with the kinky ouvert variety, no set is more perfect for a big reveal at the end of an evening!


Fuller Bust Fancy

Are you a fuller-bust darling, or maybe you are shopping for a fuller-bust bae? Our new fuller-bust fancy Irena is a perfect choice. The set comes in 32-38 DD-H (US K) and UK 8-18 / US 4-14, featuring red satin overlaid with delicate floral lace and thoughtful little details like stronger mesh at the back and thicker straps.

So whether you’re a hopeless romantic or a sex kitten, don't forget to show some love and appreciation this Valentines - with the Playful guide it couldn't be easier!