Playful Promises Blog

The product of a mischievous mind

The Playful Promises Blog covering all things knicker-related! Bras, girdles, corsets, panties, knickers, gstrings, thongs, longline bra, bra sizes, la bra, suspender belts, garter, dresses, clothing, boutique, stockings, seamed stockings and more!

And the winners are....

A few weeks ago we announced the shortlist of winners for our student and recent graduate Design Competition, and encouraged you to vote for your favourites on facebook.

We had hundreds of different votes on the 9 shortlisted designs, and now the vote is closed and counted, we can announce the three winners!

Congratulations to....







And because we just fell in love with the design and print, we've picked another winner!



Well done to the above winners (Emma will be in touch!), and thank you to everyone that entered. We saw some beautiful designs and refreshing talent, we hope that you'll continue to design pieces during and after your studies. 

Keep your eyes peeled on further developments as the above pieces are brought to life in SS'16!

The History of the Corset

Stays 1780-89

Stays 1780-89

Hi, my name’s Steph and I’m interning at Playful Promises this week! I’m a Costume Design student at UAL, so I thought I’d write a blog post about historical underwear – more specifically, the corset!


When we think of historical corsets today, what comes to mind is the extreme hourglass shape fashionable during the Victorian period. But when did corsets really begin?


The first instances of corsets, or ‘stays’, being used under a bodice can be traced back to the end of 17th century. These were stiffened conical shapes which lifted the bust and shaped the waist. However they were not the restrictive garments we imagine today – women at the time would stitch their stays by hand, and there were no metal eyelets for lacing, so stays could not be laced very tightly or the laboriously stitched together garment would break. 






During the 18th century, stays were laced either at the back or at the front under or over an embroidered stomacher (a stiff panel which attached to the bodice) in a zig-zag shape. In her portrait to the left, Madame de Pompadour wears a stomacher decorated with a line of bows; a look she popularised.


Towards the end of the 18th century, the fashionable waistline moves upwards (think Keira Knightley in Pride and Prejudice), so corsets also change - dresses are looser so the body no longer needs shaping in the same way. The emphasis in this period is on the bust, so cups are built into the corset for the first time, and stiff wooden busks are used to keeps the breasts apart. Below is an example of a corset from 1790.

With the advent of the Victorian period, the waist moves back down and more recognisable corsets come into use. These make use of new inventions – metal eyelets and metal busks which use hooks to allow the corset to be fastened at the front, as well as laced at the back. Criss-cross lacing is introduced, and remains in use today. It is during this period that tight-lacing becomes popular, along with the hourglass figure. Below is an example of a corset from 1864. 

Corsets largely fell out of fashion during the 1920s, as a new "boyish" shape was desired by flappers. They began to come back into popularity in the 1950s in the form of bustiers and girdles like the ones to the right.


Modern designers like Jean Paul Gaultier have revisited the corset in haute couture, and the resurgence of burlesque has ensured that corsets are once again  fashionable and desirable items of lingerie!

One of Jean Paul Gaultier's stunning designs

One of Jean Paul Gaultier's stunning designs

Ready to try out corsets for yourself? Our corsets and waspies are designed for the boudoir or as outerwear (rather than waist training corsets, which need to be specially made to safely reduce your waist-line)!

Fill in our Customer Survey and grab £5!

My name is Louise Strudwick and I am currently interning at Playful promises!

I'm a third year Fashion Contour student at London College of Fashion and am currently undertaking my year out working in the industry.

As part of my qualification I have to submit a placement report about Playful Promises. My report will be focusing on how PP can grow online and keep providing it's customers with great products and service. 

I'm carrying out customer research, which will provide valuable information for my report. I would very much appreciate if you beautiful customers could help me out by filling in this short survey!

To thank you for your time, you'll receive a £5 voucher code once you've filled in the survey, which will expire on the 1st of May.

Design Competition: The Shortlist

The entries for our student and recent graduate design competition have been flooding in, and it was tough to narrow down such beautiful designs.

We took into account the pieces that were most akin to Playful Promises' aesthetic, and those that best suited the brief. The result is a shortlist of 9 stunning entries.

This is where we ask for your help! To help us choose our 3 winners, you can vote on up to 3 designs that you'd like to see make it to production. All you need to do is comment on each of your favourite designs on our facebook album

Here's our shortlist!

Charlotte Holkham - second year studying Contour Fashion at De Montfort University

Hannah Matthews - graduated from Cleveland college of Art and Design in November last year.

Jane Dungate - studying at University of the Arts London 

Louise Strudwick - has been interning at Playful Promises on a break from her studies at LCF.

Rebecca Feneley - studying BA Visual Communication at Leeds College of Art. Visit her portfolio hereand buy prints here.

Sarah Vyse - completing her studies at University of the Arts London

Sophie Beet - studying at London College of Fashion

The Lingerie Lesbian - blogger and recent graduate based in NYC 

Yukani Marchesa - used her favourite drinks as her main source of inspiration, studying at The Hong Kong Polytechnic University