Playful Promises Blog

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Felicity Hayward X Playful Promises Launch Party

Last week, we announced our collaboration with plus size model and body-positive activist, Felicity Hayward. The collection she designed in collaboration with us was designed to be accessible to everyone, including sporty two-pieces, sexy satin numbers and embellished sets.

To celebrate, we had a fabulous launch party at the Court in Soho with some of Felicity’s favourite babes to show off the new collection! The sets were even named after some of the attendees.

They got to sift through the new collection as well as enjoy a video from the collaboration shoot, while having lunch in this luxe setting.

Felicity looking stunning wearing the Farouz jumpsuit

Felicity looking stunning wearing the Farouz jumpsuit

Attendees included models Daisy Lowe, Olivia Campbell, Mariah Idrissi and Portia Freeman. The collection includes size UK 8-26, so a variety of body-positive models and influencers was an absolute must!

Left - Right: Daisy Lowe, Lou Teasdale, Felicity Hayward and Portia Freeman

Left - Right: Daisy Lowe, Lou Teasdale, Felicity Hayward and Portia Freeman

Photos from the collaboration shoot featuring the Sylvia, Molly and Anna sets

Photos from the collaboration shoot featuring the Sylvia, Molly and Anna sets

Felicity with Olivia Campbell

Felicity with Olivia Campbell

The collection has been a great success so far! You can shop the collection here

PS. We won’t be restocking these styles, so once they’re gone, they’re gone!