Love Bomb 2013: Ayten Gasson

 It's that time of the year again, and after last year's successful Love Bomb, we are doing it all again!

The Love Bomb is a celebration of independent lingerie and swimwear designers in the run up to Valentine's Day. Each of the brands taking part in the Love Bomb is run by a handful of people (and in some cases, even one!), standing up against the mega-corporations to bring you innovative, quirky and unique knickers!  

Unlike the big spenders we are in this game for the knickers – like you, we can’t get enough of them! Many a day is spent lusting after other brands’ lacy wonders and structured glories, so we thought what better way to encourage support for indie lingerie than to gather together for a big, sloppy Valentine’s love bomb!

Each day, one independent lingerie brand will be offering a giveaway or competition, while the other 7 brands will be shouting a lot about it! We even put together a sumptuous photoshoot for it, which will accompany the Love In!

(Photography by Anna Swiczeniuk, Model Miss Miranda, Gown by Ayten Gasson)

Day 6: Ayten Gasson 

Ayten Gasson are giving one lucky winner the nightdress shown in the lovebomb photoshoot and its matching knicker.

To enter....

Twitter: Retweet @AytenGasson's #LoveBomb tweets or create your own
Facebook: Like Ayten Gasson on facebook or if you are already a fan you can post on their wall to get your name on the list!
Pinterest: Repin their #LoveBomb images

Do all three to increase your chances.

The winner will be randomly chosen on Valentine's day! 

Dear Lady Unmentionable...

Why do my boyfriends shy away from buying me lingerie?

I love lingerie, and I enjoy wearing lingerie for bedroom partners, however I have never received lingerie from any men in my life no matter how many hints I drop.

What can I do?

From

LackingLingerie, 24 from London

Dear LackingLingerie,

Thank you for a very worthwhile topic.

Why do blokes shy away from lingerie gifts, lingerie shops and lingerie shopping?

Although I myself regularly receive lingerie gifts from gentlemen, this is a question that pops up among friends.

In the past I have heard such excuses such as;

“I don’t want anyone I know to see me in the shop…”

“The boutique girls thought I was a pervert…”

“I don’t know your size, I’d just get it wrong and you’d hate me for it.”

However, these excuses are petty and these, in my mind, are simply men with their tails between their legs running away from responsibility.

So what if your friends or colleagues see you in a lingerie shop, clearly they are also in there doing the same thing. Surely a real man isn’t shy to admit he can confidently walk into a lingerie store and browse to buy something nice for a girl? And would this not prove to friends that he has a rather successful sex-life. I would be bragging about this to my macho male mates.

Lingerie boutique girls are happy to help any gentleman who is looking to purchase something whether as a gift for a girlfriend, something for themselves or even if it’s for other reasons… Lingerie shop girls have seen it all and there is nothing to be shy about buying lingerie for a girlfriend.

Remember that store assistants are trained to help with sizing and are likely to help you with sizing problems as well as picking out popular styles, matching accessories and even showing you how to wear pieces.

The sizing issue is most likely the best excuse. However, most stores have a 14-28 day exchange policy. So even if the guy doesn’t have a clue of your bra size he can purchase a size and he or you can exchange it later. Lingerie stores also offer plenty of treats and goodies that do not require the mathematical genius of a bra size expert. Briefs, triangle bras, nightwear and gifting pieces, no excuse, just pick one.

With the popularity of online shopping, men can shop for lingerie in the comfort and serenity of their own home. No one will see them, no one will know, and lets be honest they’ve probably browsed for similar if not more exciting things on the net in the past. Men are able to buy lingerie online, get it sent to them and make it look like they’ve walked into a store…again they have no excuse.

Playful Promises often team up with voucher deals such as Living Social. So if the man is really too shy or too dim to buy lingerie he can buy gift vouchers and still get away with it.

LackingLingerie, I would say that the men you date love your playmate aspect but aren’t man enough to be your playmate! If they can’t buy lingerie, what else will they shy away from in later years?

And men…get off your backsides! When you don’t know what to buy a girlfriend for a birthday, anniversary, valentines day or any non-special days –THINK LINGERIE.

Sultry Sleepwear

Does the word “pyjama” conjure up images of neck-to-toe flannel nightmares and bananas (even the two combined)? Blue and white stripes and pink bunny rabbits?

Sleepwear has been dominated by these monstrosities for far too long; we have somehow headed backwards in taste, from the glamorous slips and feathered robes of the 1920s to the hellish items known as “onesies”. There is a time and a place for adults in pyjamas and the 21st century is not it! Thankfully, we are not the only ones under this impression, as sales for feminine, classic nightwear has grown once again.

The chemise appears to be one of the oldest forms of sleep wear. Dating back to the Middle Ages (when surviving past birth tended to be more important than fashion), the chemise was a smock-like garment worn by both sexes underneath clothing to protect it from bodily sweat. This was the only piece of clothing washed regularly (yuck) and also what was used for sleeping.

It was only during the Victorian era that sensuous, attractive nightwear was introduced, and as with many new items of the time, these were something only the affluent could acquire. To own a sweeping floor-length gown was considered a luxury.

At the turn of the century, fashion once again began to change. Corsets were loosened, skirts were shortened and negligees appeared as a reflection of the flapper dresses of the 1920s. However, just when women were gifted with these lacy, silky dreams, the first and second World Wars broke out and the idea of such opulent items became preposterous.

When one thinks of classic vintage sleepwear, the figure-hugging slips and built-in bullet-bras of the 1950s come to mind. It is these archetypal designs that have endured, which always find themselves back on trend. Lingerie has seen a vintage revival, and sleepwear is no exception. When searching for vintage nightwear, it is often difficult to find anything but average, fit for purpose items that were designed for durability rather than titillation. Understanding their customers’ frustration, many brands have worked on their own styles of vintage inspired sleepwear that allows comfort without losing any impact.

Playful Promises has reworked a classic sleepwear staple for our newest collection. Our Lyla playsuits are a quirky twist on the timeless chemise, mimicking the dress-like shape with comfy built-in shorts. All that’s left is to choose your colour: sultry black or mischievous pink?