Ageless Fashion Revisited
Back in April we released our Ageless Fashion campaign, challenging our society's obsession with youth by working with 2 models in their late 60's, Lina and Pam. You can read about our director, Emma's, thoughts about the project here. We've decided to release some more images from the photoshoot, as they are just so fabulous!
As a women-run business, it's important to us to think about and challenge the expectations that women face. The response from the first campaign was eye-opening, in many different ways. It was inspiring to see positive responses from women of all ages, and also from men taking the chance to praise their own partners. Unfortunately, there were also not-so-positive responses, which goes to show that we still have a long way to go to make diverse images of women the norm.
The thought of getting older results in a wide variety of emotions from different women of different ages. I'm 28, and I'm excited by the idea of what I might do in my life, and how attitudes might change towards me. I still don't feel like an adult, will I when I'm 38? Will I feel like I'm taken seriously when I'm 48? I've certainly spent a vast majority of my life trying to present myself to seem older!
I don't think, as a teenager, I understood that older women still thought about their sexuality. I mean, female sexuality was barely discussed to start with, and is something many still can't wrap their minds around. I see now, how ridiculous this is, how it implies that women's bodies cannot have a function aside from reproduction and male pleasure.
Now, I think most of the women I look up to are over 40. They seem powerful and in control, like they couldn't care less what people think. None of that might be true, or at least not all the time (women deserve love, adoration and respect no matter what their mental or physical state), but for that snap of a camera it is true, and that's what inspires me.
We'd love to hear your feedback on this campaign - how old are you, and how do these images make you feel about yourself? How do you feel about getting older?
Hair/makeup by Sandra Silva Make Up & Hair