The Playful Promises Blog covering all things knicker-related! Bras, girdles, corsets, panties, knickers, gstrings, thongs, longline bra, bra sizes, la bra, suspender belts, garter, dresses, clothing, boutique, stockings, seamed stockings and more!
The largest fashion and beauty event in the UK, The Clothes Show has hundreds of brands, celebrities and music acts. Come along for a shop, or to take part in events, or to watch big catwalk shows and music acts.
We'll be offering special discounts and some very secret pieces that you can get your hands on first!
Win Tickets to The Clothes Show
We've got a pair of tickets to give away, so you can bring along a friend!
There are some exciting projects underway at Playful Promises, one of which has been announced!
Our first dedicated Fuller Bust collection is now available to pre order, for delivery at the beginning of November. This range has been developed after the success of adding E and F cups into our collections in 2014.
The 7 new sets, in sizes 28-36 DD-G, take our naughty and quirky style through to our fuller bust customers. We wanted to use a model that reflected the flirty nature of our brand, and as we are such big fans of Gia Genevieve, we arranged a shoot in early September!
We adore Gia's work with photographer Tatiana Gerusova, so, having shot our images in-house for the past 4 years, we decided to work with them on this campaign for a little spice!
Rather than fly Tatiana and Gia to London, as I was already in New York for a holiday, we decided we'd arrange the shoot there. We had found a beautiful location in Brooklyn and met on a very hot day (thank god for air con!).
I thought I was a fast photographer, but these guys just had it down! You can tell when a photographer and model work so well, you don't even need to shoot many images because all of them are so good. Obviously, it helps that Gia is just as stunning in person as she is in photographs! Watch one of our instagram videos of the shoot here.
They were so quick, we were done a good 4 hours early and had the luxury of a chilled lunch with far too much food (one thing I noticed about America is the portion sizes are huuuuuge!).
Even the three cats living at the location got involved in the shoot, which wasn't initially planned! We were going to have Gia crouching in front of the mouse hole (actually a catflap) in her cat mask, suddenly there was some commotion in the kitchen.
One of the cats had jumped onto the table, grabbed my turkey bagel, and started licking it. Thanks, cat.
We used the slightly-damp turkey as cat bait, and got the amazing shot above!
Bagel stealer.
Once done with the shoot, and extremely excited to see the images, I flew back to London that night! No love to the guy next to me that fell asleep on my shoulder, though.
View from the Top of the Rock (It was my first time in NY, I did ALL the touristy things!)
We are giving away a spoooooky goodie bag full of tasty lingerie, worth over £150, perfect for a Halloween dress up session!
To be in with the chance of winning this naughty bag of goodies, we want to hear about the WILDEST Halloween costume you can think of, including a piece from Playful Promises!
It doesn't have to be an existing costume, perhaps just an outrageous idea. Remember: extra points for a bit of cheekiness!
Leave your idea in a comment below, competition ends on Friday 16th October at 10am GMT
You may have noticed the stunning designs of one of our guest brands, Fl*sh You & Me.
Straight from Latvia, the brand is known for it's sensual lingerie and bondage-inspired harnesses at a low to medium price point - we just love their designs!
We asked designer Līva Šteina about what her day comprises of!
07:00 I get woken up by my 11 month old son Leons at about seven. I start my day playing with him for a bit, and while doing that I review the sketches I made the previous evening – if you get until the end of my day, you’ll know why.
08:00 One hour later, I drink my morning coffee and eat something sweet. If I don’t get my morning dose of caffeine and sugar, I can get a bit grumpy! To lift my spirits, I check online for new orders and reviews. I read my emails and look through my Instagram feed – it’s a major source of inspiration for me, and I like to see what lingerie enthusiasts and other designers have put up.
11:00 At about eleven, my baby takes a nap. This is the perfect time to do some sketching. I do it for an hour until Leons wakes up. Then I’m on my way to the Flash You and Me studio – sometimes I take my son with me, but sometimes he stays home with his dad, my husband and the director of our company Raimonds. We are a family business, so there is a crib and some toys in the studio.
12:00 At noon, I arrive at the studio to meet my ginger pack – that’s what I call my seamstresses because the majority of them have dyed red hair just like me. There are five seamstresses and a marketing & sales specialist working for us. We celebrate our birthdays and sometimes have movie nights together. And when we are developing new products, our employees test them – it’s like a part of the job description! ☺
At work, I check the processed orders and work on the custom patterns for our bralettes; we offer them to make sure that every customer gets the best fit for their body. Then I collect my sketches and rearrange them, trying to imagine how they would look on a catwalk. We are applying for the Riga Fashion Week with our SS2016 collection, which will show off lingerie as a centerpiece for an outfit, so I’m sketching, revising and sketching all over again like crazy!
I’m also thinking of new products and directions that the brand could take. Right now we are developing our first underwire bras, which is a very common demand from our customers. And because our newest collection will be based around the lingerie as daywear trend, we are working on transparent beach wear and swimsuits, as well as kimonos.
The prototype of Fl*sh You & Me's first underwired bralette
19:00 I finish everything I had been working on that day and take time to appreciate the results! Then I meet my wonderful husband and we talk about our day, but we have one rule in our household – no more talking about work after 20:00! We eat dinner and have some precious family time.
After the baby goes to sleep, I watch the latest horror movies and TV shows about vampires while making new sketches – I have to check them in the morning to make sure I haven’t been influenced by them too much ☺
Fancy going for a girly look with a little edge? Add some grunge elements for that perfect night or day look!
Use our Christina satin and mesh longline bra as a bralette (or with the cage straps peeking out of a crop top) teamed with a sparkly pencil skirt then start accessorizing.
For the day, a causal oversized denim jacket and fringed bag with brogues for classic style with a twist. In the evening be bold with a big black felt hat and silver metal cuff combined with metal detailing on a comfortable mid height heel.
1.Topshop MOTO Oversized Western Jacket £30
2.River Island black gold sparkle pencil skirt £30
3.ASOS Western Tassle Suede and Leather Cross Body Bag £30
4.Office gent Block Heel Lace Up £40
5.ASOS Felt Fedora Hat with Wide band and stitch edge £20