Playful Promises Blog

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The Playful Promises Blog covering all things knicker-related! Bras, girdles, corsets, panties, knickers, gstrings, thongs, longline bra, bra sizes, la bra, suspender belts, garter, dresses, clothing, boutique, stockings, seamed stockings and more!

Playful Promises LFW Catwalk Edit

Last week we kicked off London Fashion Week by taking part in the Calico catwalk show and showcase with 49 other brands!

With a catwalk show every hour and 50 brands showing off their best pieces from current and future collections, this was a jam-packed day of lingerie, swimwear, womenswear and accessories. From student showcases to established brands, we loved being part of this event, and here's some shots of our pieces on the Calico models!

Check out the rest of the gallery below!

Guest Brand: Hopeless Lingerie

We have recently begun to stock various other lingerie & swimwear brands on our website, because we just love having a choice!  We picked our favourite indie brands from all over the world, including Kiss Me Deadly (UK), Maison Close (France), Love Haus (US) and Hopeless Lingerie (AUS).

But why not find out a little bit more about the designers behind these brands? We had a chat with Gabrielle, the director of Hopeless Lingerie!

Q. What were you doing before launching Hopeless and what attracted you to lingerie?

I completed a diploma in Fashion and nearly finished a degree in the Arts majoring in Art History, Film, and Architecture. I love lingerie because its small and detailed, and also because at the time no one else was really doing handmade lingerie. 

Q. What was the original idea behind the brand? Where did the name come from?

My sister thought of the name when we were brainstorming. It just seemed right. The original idea for the brand was to create pieces that are sexy and fun but not trashy. We wanted to be modern but with nods to vintage, and with a focus on quality and beautiful materials.

Q. The collections have a really cool, edgy vibe. Who do you imagine as the Hopeless customer?

Young (at heart) and confident. Thanks to social media I get to interact with and see Hopeless customers nearly everyday! So I know very well who they are and what they like. 

Q. What is your go-to destination for inspiration on previous and up-and-coming collections?

Film is a huge part of my life. I always look to film for inspiration for the pieces themselves and for design inspiration. I don't look at outfits literally though, its much more about a films mood, cinematography, and landscape being the inspiration than directly copying looks. 

Q. What is one of your favourite pieces/sets and why?

Its not exciting at all but the Veronica Knickers in Bamboo are the BEST everyday knickers! So soft and comfortable and stay put all day long!

Q. How does an idea transform into a finished product?

I have a pretty big collection of patterns I've developed over the years so it will often start with altering one of those patterns, sewing a sample, maybe cutting out shapes or adding straps, then changing the pattern again and another sample. Sometimes I only need to do it once but more complicated styles sometimes take 5 to 6 samples to get right.

Q. Describe an average day for you.

I go to the gym at 6am most days, and I'm at my work desk by 8am. Im lucky enough to work from home so no dealing with traffic! In the morning I answer emails and do general computer work, social media, scheduling, and other admin things. I usually start sewing orders around 11am and break for lunch around 1pm. I then sew from about 2pm until dinner time 6 or 7pm. I try not to work after dinner but do sometimes do social media and emailing if it needs to be done. 

Q. What sets Hopeless lingerie apart from other brands?

We are a small independent brand built from scratch, and a lot of trial and error. When I started I had no business experience and have built everything organically, which I think has really helped Hopeless evolve into something unique. My focus is on the brand as a creative expression, and I put that creativity into everything I do - from designs, photoshoots, Instagram, Facebook, packaging and everything in between. My focus has never been making sales, or making things that I think will sell. Im not interested in being a department store brand, or growing into something enormous. I will never follow trends, or buy trend forecasting information - everything is very much from the heart. All our pieces are handmade in Melbourne too, up until a year ago it was nearly all sewn by me! Now I have 4 girls who help me with the sewing part time, my sister helping with admin and emails, another helping with the cutting, and my Mum does all the accounts. I think thats what makes Hopeless special and different. 

Q. How has the brand developed between launching in 2008 and now?

In 2008 it was just me, doing everything, as well as working 3 other jobs at the same time. Now (as I mentioned above) I have an amazing team supporting me. I have learned a lot in terms of fit and functionality, Ive expanded our size range, and it is very much my full time job. 

Q. What three words would you use to sum up the brand?

Dark, strong, feminine. 

Q. If you could pick any style icon as a muse/ambassador/face of Hopeless, who would you pick?

Rihanna

 

Q. A lot of your styles involve creative use of straps and lines. How do you balance style with function? 

Function is debatable - different women want different things from their underwear, and while I know things like the 'ouvert' styles aren't for everyone and aren't for everyday wear, they do have a place. Some woman want things exclusively for the bedroom and a lot of my pieces are more suited to that. 

Q. What lingerie do you think every woman ought to own?

Bamboo knickers. They changed my life. 

What’s your lingerie style?

As you may have noticed, over the last few months we have been bringing in lots of exciting new styles in classic black, naughty cupless and shades of shocking pink and mint green. As we were oohing and aahing over these in the office (and discussing which ones we wanted to snap up for ourselves!) it became clear that, even though there is a big crossover in our tastes, the PP girls all seem to be drawn to different styles of lingerie for a number of different reasons!  From customising and styling to layering and accessorising,  from carefully coordinating pieces to nonchalantly mixing and matching, from picking out styles that will drive our partners crazy to wearing things that just make us feel good that day; we all have our own style and preference when it comes to lingerie.

So it got me thinking – how do you wear yours? Do you rock a daring seamed stocking or a cage bra strap under your work wear, or is it strictly under wraps beneath your day-to-day clothing? Or maybe you save your fancy pants for special occasions – for seductive weekends away and ‘date night’ only!  Whatever your lingerie style, I’m pretty sure we’ll have something that will suit, from the ‘all eyes on me’ to the ‘for your eyes only’ :)

 

Nancy

Is your workplace dull and drab? Is your office dress code formal and stuffy, or the opposite, so laid-back and scruffy that it makes you want to scream? Fight back against the mundane - they’ll never know that beneath your work attire you’re clad in shocking hot pink and daring black eyelash lace!

Virgin Rose

Keep this religious-inspired printed bra close to your heart! Featuring gorgeous red roses, soft lace print, a ghostly Virgin Mary and a faded sacred heart, you’ll feel positively virtuous when wearing this retro-kitsch 50’s cut soft cup bra, also available with matching knickers.

Heather

Silky, feminine and luxuriant, slipping into this lilac bloomer knicker and soft cup bra set will make you feel like a film star no matter what your day holds!  So what if you’re running late for work or the trains are on strike? You’ll be too busy radiating glamour to care!

 

Lily Open Cup Bra

For when you need to bring out the big guns – as it were – our quarter-cup Lilly bra both tempts and teases, drawing attention towards scandalously exposed flesh whilst also offering support for your curves – right up to an F- cup. A hint of false modesty makes this bra the ultimate seduction weapon!

Nina Ouvert Knickers

With built-in suspender straps, soft lace on black satin, and a thrillingly ouvert peek-a-boo opening, these briefs are serious business – elegance, sensuality and unabashed titillation.  These are definitely boudoir knickers, but hey, the world is your boudoir! Just make sure you don’t have a Marilyn Moment and walk over an air vent in a floaty skirt. You have been warned.

Grace Cage Bra

Somewhere between deliciously demure, and unapologetically outrageous, lives our very own burlesque star Grace.  A simple open-cup bra with cage straps, this design is versatile and can be styled in the way that makes you feel most comfortable – and which makes you feel most sexy. Whether layered with other strappy bra tops, worn with playful nipple nipples, or simply as is – with décolleté bared – it’s visually striking and instantly alluring. Bravo Grace! 

 

Corsetry

The corset has been around since the 1300s (depending on who you ask) and it certainly doesn’t seem to be going away any time soon. There’s something iconic about the corset and its transformative power; the styles have changed over the years, but in recent times there’s been a move towards corsets being ornate and decorative rather than merely plain and functional. Try pairing a waspie with a pencil skirt and a Bardot neckline top for instant glamourpuss chic.

Hella Body

Wearing underwear as outerwear is a smart style trick which was first popular in the 1980s and made a comeback on the catwalks a few years ago, with camisoles and suspender belts being mixed with shorts, jackets and blouses to create a look which is both intimate and streetwise.  Dress this one up with tonnes of chunky jewellery, or try layering it with sheer fabrics and belts.

Cage straps

We love cage bras at PP! That’s why you’ll find this feature on the Peacock, Anastasia, and Grace and Ruby lines. Adding a quirky twist to traditional bra support straps, this design will liven up a low-cut dress or add interest to a vest top or sheer blouse; or the Anastasia floral bodysuit could be worn with a bolero and high waisted skirt for a daring but sophisticated look. Or just with tights and heels if you’re channelling your inner Gaga… 

 

 

So tell us, what's your lingerie style?