Entries in competition (16)
We have customised 10 sets of our treasured Heart Noir with gorgeous Swarovski crystals, bumping the value of each set up to £100 each! Exclusively created for Cosmo (ie. they will not be available anywhere else!), this soft cup bra and brief is all about the bling!
Make sure you head to the Cosmo competition page to be in with the chance of winning this rare Playful Promises collectors piece.
If thats not enough, we are also offering 20% off everything instore and online by quoting CosmoHearts at the checkout.
Hurry, this offer ends April 5th!
At Playful Promises we already know that Valentine's Day is all about making women feel great, whether you are being pampered by someone else, or just reserving a bit of you-time! And what could be more of a treat than a night of burlesque and some new lingerie!
And not just any night of burlesque, but London's brand new theatrical experience, Burlexe!
Based on the stories of the incredible women who created and nurtured the artform, this new show fuses performance with storytelling, dancing and acting as it represents the history of burlesque. Created using real interviews with current burlesque stars, and anecdotes from the past, Burlexe reveals what it means to perform and subsequently, also what it means to be a woman.
Featuring the crème de la crème of UK burlesque, with the likes of Fancy Chance, Kiki Kaboom and Luna Rosa, plus r'n'b popstar Kele Le Roc, the night is set to be fun and thrilling! The next event will also feature a special guest appearance from London Academy of Burlesque's Jo King on a rare return to the UK.
We have teamed up with the fabulous minds behind Burlexe to give away a pair of tickets, for you and a friend for the next show on the 22nd of February! If that isn't enough you can also pamper yourself with a £50 lingerie voucher to spend at Playful Promises!
To enter, email email@example.com with the subject title “Burlexe Competition”, and the winner will be picked on the 19th - Good luck!
It’s our turn for the Love Bomb! I don’t think we need to tell you all about us; we will let the other brands do that ;)
We will pick TWO winners, and each winner will receive a set of Etti with a black underbust corset!
There are 4 different ways of entering; each way gains you one entry and one more chance to win!
1. Sign up to our newsletter, which is on the front page of the website (those already signed up will also be in with the chance).
2. Reblog our giveaway entry on tumblr.
4. Tweet about the @Playfulpromises Lovebomb giveaway.
Remember, this giveaway is open internationally!
It’s time to gear up for the lingerie Mecca that is Valentine’s Day; the one holiday that transforms retail into a blubbering mess of cupids, hearts and promises of naughtiness in a bid to inspire a little bit of romance. The origin of this celebration is hazy and ended up taking off in a flurry of Hallmark cards and heart-shaped chocolates to become a major shopping event.
The market becomes swamped with big brands elbowing their way through smaller companies in order to compete for the shoppers’ attention, which made us think – why should we? It is rare that independent lingerie brands are in direct competition with each other, thanks to each having a unique style, so why not celebrate this!
You will often hear the phrases “independent brands” or “boutique brands” being thrown around the lingerie world, but ultimately it may not be clear as to what they mean. While a boutique brand might give the impression of being a small home-grown brand, thanks to quirkiness and the size of stockists, they usually have a larger corporation supporting or operating behind the scenes. A true independent brand does not, although that doesn’t always mean it won’t have investors, just that it is usually run by a handful of people compared to the mega structure of mainstream brands.
Some of the most profitable indie lingerie brands have grown up on their own, gradually employing more people as they go. Some brands are one person companies that make their own products, market them and sell them successfully, often giving the impression that they have several pairs of hands. This usually means we are all lumped in together and assumed that we are competitors, when it couldn’t be further from the truth, as the high-street remains our biggest competition!
You are most probably here because you want something a little bit different, a tad naughtier and innovative than you can grab off the rack at Marks and Sparks. You support indie brands not because they are closer to home but because no matter what style the brand may fit into, their designs are always quirky and unique. We are not afraid to take risks and experiment with new trends, many of which are picked up by the mainstream once sales figures are proved. We listen to your thoughts, your sizing issues and your favourite pieces and we constantly work on improving, refining and creating to make our collections more suited to YOU. No matter how friendly the big brands may seem on their social media, your thoughts will probably never reach the decision makers, whereas you are often speaking directly to the designers at independent brands.
Unlike the big spenders we are in this game for the knickers – like you, we can’t get enough of them! Many a day is spent lusting after other brands’ lacy wonders and structured glories, so we thought what better way to encourage support for indie lingerie than to gather together for a big, sloppy Valentine’s love bomb!
Each day, one independent lingerie brand will be offering a giveaway or competition, while the other 9 brands will explain exactly what they adore about the featured brand, and which item they would love to receive as a Valentines gift! We even put together a sumptuous photoshoot for it, which you can see a preview of below!
Keep your eyes peeled and your twitter hashtags firmly set to #lingerielovebomb from the 30th of January until the 10th of February for freebies and blog posts galore in celebration of our favourite fellow lingeristas!
Brands joining the Love-In:
What Katie Did – faux vintage lingerie, corsetry and swim
Candy Baker - glamourous diamante embellished hosiery
Miss Mandalay - B-HH cups in trend-led bra sets and bikinis.
Kriss Soonik - edgy loungerie with signature motifs.
Kiss Me Deadly – femme fatale stocking and suspender sets
Fraulein Kink - Sensual accessories to inspire adventure, lust and sexual exploration.
Ayten Gasson – vintage inspired silk lingerie, nightwear and Giftwear trimmed with vintage Nottingham lace
Playful Promises - fun and flirty trend led lingerie, swimwear and Giftwear
Paolita – high end beachwear with that celebrate individuality and vitality
Velda Lauder Corsetiere - Couture and ready to wear corsetry and lingerie.
See the full set of images at our Facebook page!
Credits for the images:
Venue – Cirque Du Soir, Soho
Photographer – Anna Swiczeniuk
Models – Jessica Louise Abidde , Tessa Kuragi, Miranda Barrie
MUA – Cheyenne Raymond