Playful Promises Blog

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Filtering by Tag: Press event

Playful Promises LFW Catwalk Edit

Last week we kicked off London Fashion Week by taking part in the Calico catwalk show and showcase with 49 other brands!

With a catwalk show every hour and 50 brands showing off their best pieces from current and future collections, this was a jam-packed day of lingerie, swimwear, womenswear and accessories. From student showcases to established brands, we loved being part of this event, and here's some shots of our pieces on the Calico models!

Check out the rest of the gallery below!

The Sexy Underground: Behind the scenes at our catwalk event


On the 16th Feb, just before London Fashion Week, we teamed up with swimwear brand Paolita and lingerie brands Kiss Me Deadly and Lucile, for a stunning catwalk show.

Held in the sumptuous carnivalesque Cirque du Soir, we showed off what it means to be an independent brand, showcasing some of our never-before-seen collections!


We just recieved some fantastic behind-the-scenes photos, we'd love to share with you.


Aurora Galore getting ready

Aurora Galore treating the audience to a sizzling burlesque act

Mam'zelle Maz in our upcoming AW12 collection

Models in our current swimwear collection

The gorgeous Vamp garterdress, coming in May!


The Love Bomb Has Landed: Exclusive Catwalk Event


With the Love Bomb coming to a close, we take any excuse to throw a party, and this time we have teamed up with Kiss Me Deadly, Paolita and Lucile for an exclusive catwalk show on the 16th Feb!



That's right, you can win tickets to this exclusive press-only event! All you have to do is reply to this blog post explaining why you are a Playful super-knicker-fan and deserve to come and party with us!


NEWS JUST IN! We now have a big handful of tickets to give away to our fans! Just leave us a comment with your name and email and let us know why you deserve a night out on the town ;)

Backstage playfulness at our firey press event!

 What happens when you leave our fabulous models alone with a camera? 


After rocking the catwalk, Signe, Anita and Jess strike a victorious pose!


And for those that missed out on our burlesque extravaganza, we have a little video of Roxy Velvet's spicy performance! She is wearing a custom-made costume by us, featuring a sparkling red underbust corset and a red version of our Victoria bra!

More images from our press extrvaganza

Mam'zelle Maz shows off her feathery bits!

We have just recieved some fabulous images from our press event last week at The Box! I've picked out my absolute favourites that really sum up the evening, but the rest of the images you can see over on our facebook page.


Maria Fowler from The Only Way Is Essex shows how you can wear underwear as outerwear! Our Etti bra looks fabulous with a black satin underbust and black skinny jeans.


Models Odette and Signe strut their stuff

Jessica and AnitaModels Cassie, Anastasia and Katie let their hair down!The beautiful Miss Polly RaeModels Jessica and Anita with our marketing assistant, Anna