Campaign: The Lingerie Addict x Bettie Page Lingerie
Diversity is important. Important in fashion, but especially in vintage reproduction fashion, where women of colour are rarely given representation. Recreating the designs of a past era shouldn't come with the attitudes to match!
When we envisioned our Bettie Page Lingerie line, we didn't want to just trot out the same tired cheesecake tropes that have permeated the repro industry, but to instead take inspiration from what Bettie Page means to us as modern women. Fearlessness, sexuality, confidence. Messages that are even more important for women of colour, and the lack of inclusion in the vintage world speaks volumes.
We've worked with The Lingerie Addict for a long time, being one of her first sponsors. Since then, she's grown her blog to become THE go-to for lingerie, with articles discussing all aspects of the industry. We believe in being transparent with our customers, and Cora's blog has allowed us the platform to write about issues such as the "Made in China bias". She has also been criticized for writing about racism in the industry, as if the two are completely separate - to not see that racism permeates everything is, to put it politely, blind.
With the above in mind, and our thoughts on diversity, it only made sense to us to ask Cora if she'd like to model for Bettie Page Lingerie.
And doesn't she look stunning? Photographing her was wonderful, and we're glad she is as happy with the images as we are! Make sure to check out her blog post where she discusses how black pinups have been hidden and what this collaboration means to her; she's also included fit notes.