Announcing: Playful Promises for Bettie Page
Playful Promises is going to be creating an official Bettie Page line of lingerie to launch in November!
Can you hear us squealing with excitement? As the designer behind Playful Promises, I have taken some influence from the rich lingerie history behind us, but I always saw the Playful Promises brand as a place to take these influences and create new styles that the pin-ups of today and tomorrow would wear. One of the biggest influences on me continues to be the 40s and 50s, so this is a unique opportunity to create a true vintage inspired line that epitomizes and celebrates the rich legacy that Bettie Page left us with.
For those of you that know me personally, you know how much Bettie Page is an icon to me... with my hair styled in ‘Bettie bangs’ and a fine collection of nylons, I am going to revel in the design and manufacturing element of this project.
We will launch the first lines in November and I want it to reflect both the cheesecake cuter side of Bettie Page, but also the darker, and what to me, are equally iconic black and white fetish photos. I have been researching and using my own collection of vintage suspender belts, briefs, girdles and bras at the time to re-create authentic vintage silhouettes.
The first collection will include a vintage silhouette shaping corsolette, overwire bras, 6 strap suspender belts and boudoir gloves.
Bettie Page was famous for saying ‘I was never the girl next door’ and this is a wonderfully concise way of saying I don’t need to conform. I do my own thing. This statement and confidence is something that women today still live by and strive for - to not be defined by pre-conceptions of how women should behave.
The Bettie Page Lingerie collection in addition to being available on our website, as well as for wholesale, will also be sold in the first Bettie Page store in Santa Monica, California.
Keep up with the Bettie Page Lingerie line, launching November 2016, here: