Interview with Competition Winner Caro Elenowitz
Last year, we set a brief for a SS'16 mini-collection, calling for students and recent graduates to send in their designs based on the SS'16 trend forecast: Sartorial. We felt this trend encapsulated the Playful Promises brand with it mixture of femininity and dark detailing, and we wanted designs that could be considered contemporary classics.
We selected the winners back in April last year, and now the winning designs are available to purchase on our website. We wanted to chat to our winners about how they came up with their design, lingerie, and what's next for them! This week, we talked to Caro who created a zodiac-inspired, strappy design.
Firstly, tell us about your winning design! Which direction did you decide to take the initial brief?
My initial design is inspired by the night sky and the print design is actually derived from a 1614 print of the signs of the zodiac. I wanted to combine the strappy, bondage-inspired aesthetic with the idea of sparkling stars.
When it comes to your work, where do you usually look to for inspiration? And how would you define your style?
I generally start from either a piece of art or some sort of natural phenomenon that inspires me first, but I try to combine different ideas in an unusual way in order to get something unique. I also love looking at vintage fashion because there is so much rich history to draw from there. My style is mostly pretty feminine and whimsical, but I like to include some bolder, sculptural elements to break it up.
What drew you to lingerie?
I love lingerie because it is such a detailed piece that can really change the way you look at your body if it fits you perfectly, both literally and stylistically.
How did you begin designing lingerie initially and what made you decide to study contour/lingerie design?
A fascination with the design of lingerie was the first thing that made me realize that fashion was something that really interested me. I actually never formally studied lingerie design-- I got my degree in fashion design from FIT after I had already graduated with a degree in English Literature and had been working in PR. I just knew I needed to do something where I could be creative and I just fell in love with the complexities of fashion.
What’s next for you in terms of your future as a designer?
Since submitting to this contest, I have actually started my own label of luxury evening gowns, based in NYC. One thing I'm really excited by is the potential of using technology in luxury, so laser-cutting is a big part of my debut collection. [You can view Caro's designs here.]
You can purchase Caro's design here, available to ship from the 7th April and in sizes 32B - 36D / XS - XL