2015 - What a Year!
2015 has been such a wonderful year for us, and the support of our fans just drives us to push further for the new year! Looking back on last year's run down, it's inspiring to see how much we've grown and developed, both as a company and our designs themselves.
Here's a rundown of what we've been up to this year!
In the run-up to Valentine's Day we launched The Product of a Mischievous Mind campaign, which included a website, typographic images, an ad campaign, new product packaging and a range of short videos (read all about it here!).
Based around the idea of using quotes from classic novels in a different context, in this case lingerie, the phrases take on a much naughtier meaning... if your mind if mischievous enough!
For the past 4 years we've been teaming up with other indie lingerie, swimwear and loungewear brands for the Lingerie Love Bomb. In the run up to Valentine's we shoot a campaign featuring all the brands' work, and we usually have discounts going for a week or so.
This year we shot the lovely Miss Deadly Red, and this image reflects my feelings when we receive messages like, "Hey baby, can I have your number?". View the rest of the images here!
We brought out our SS'15 collection, much of which is still available (some of which is currently in the sale!)
We ran a design competition (I believe the last one we did was back in 2012!), which allowed students and recent graduates the chance to design something that would make it into production. We had hundreds of amazing entries, whittling down to a shortlist and, after a facebook vote, 4 winners.
The samples of these amazing designs are starting to arrive, and they look amazing! We'll be shooting these in January, with the sets scheduled to arrive roughly April 2016.
AW'15, possibly one of our best collections to date, started to arrive with Frida (above) becoming a best seller. A fuller bust version of the Frida bra is scheduled to arrive in early 2016!
We launched a more alternative, slightly lower-priced mini-brand, Peek & Beau
In August we revamped our logo and our website (which is always undergoing changes and updates!)
We visited some of our New York stockists to show them next seasons designs, and shot a very special collection. The "Fuller Bust" collection was born from the success of adding E and F cups to some of our sets. We wanted to test out a further size range to establish whether our customers will purchase (there's a difference between telling us you want something and buying the item) said sizes.
We created a 28-36 DD-G collection (we get a lot of requests for smaller back sizes and larger cups, hence the 28" and 30" inclusion), and decided we needed a much "bigger" shoot to show the collection off. We booked dream team Tatiana Gerusova and Gia Genevieve (and some cats) to shoot the range, and we absolutely love the images - and it seems you do too!
The collection has done so well for us, that we are now developing a "curve" range, so keep your eyes peeled next year for even more PP sizes!
There were some spooky goings-on in our Halloween photoshoot with Miss Deadly Red (who, if you can't tell, we fell in love with this year)!
Our SS'16 collection started to arrive, and just has 3 more sets arriving in January! Some items/sizes were so popular that they just flew out of stock.
We launched a brand new Playful Promises Clothing collection and attended The Clothes Show with our sister brand Wolf & Whistle.
We developed and shot next year's collections, and they're going to be amazing (if we do say so ourselves)!
The best thing about what we do is seeing how happy our lingerie makes people. We want you to feel as confident and as amazing as you deserve to feel, and we're just happy to hear that our lingerie can help. Seeing superbabes in our lingerie and swimwear is so exciting, and we love to hear from you. We are striving to extend our sizes so more women can join Team Playful!
We hope you had a wonderful 2015 and wish you an even naughtier 2016