CIFF Copenhagen Tradeshow Diary
After heading to Paris for the lingerie tradeshow, we had just one day in the office before we jetted off again to Copenhagen for the CIFF tradeshow!
Our flight was at midday on Wednesday the 29th, so we grabbed our bags and got a taxi to Gatwick at 9am. This time we had an extra full suitcase because we were taking both our lingerie AND all of our Whistle & Wolf clothing!
The flight was actually ok, considering both of us don’t like flying AT ALL. We even got to Copenhagen earlier than planned. What was not fun was the walk down off the plane in -4C - it was so cold! Luckily we had packed a lot of layers from our trip, but of course on the plane you aren’t always wrapped up warm.
We realised that the airport isn’t too far from the Bella Centre, where the tradeshow was being held. We managed to get there, set up, and go to our hotel fairly quickly. We were staying at the Phoenix Copenhagen, which was gorgeous! You have to love a hotel that has a fountain in the middle of the foyer with a rubber duckie on top.
Unfortunately it turns out that CIFF, or at least the section that we were in, was not right for our brand. We met a few new people, but in hindsight we feel we should have done a different tradeshow as the brands in CIFF seem to be targeted at an older market and a lot more expensive. From the brands here you’d also think that all scandinavians only like grey and black! This is all a learning curve for us, so next year we might scout out the trade shows before we commit to exhibiting.
On the plus side, Copenhagen is a wonderful city that would be even more wonderful in the Summer! Luckily for us the snow started to subside on Saturday, so it was a little less painful walking around.
We ate twice in a restaurant called Ravage, which was REALLY tasty! We also managed to get a table at Geist, a fancy place that is said to be similar to Noma (one of the best restaurants in the world). We had some interesting dishes, including a sheet of avocado with caviar, raw beef with mussels, baked cauliflower (which was surprisingly good) and cod. For dessert, Emma tried the salted wasabi cream toffee and Anna tired the chocolate toast!