We Won A UK Lingerie Award!

To our long-standing fans as well as new customers, it may come as no surprise that Playful Promises has a long history dedicated to excellent customer service, proliferation of innovative, flirty and quirky designs, and commitment to inclusivity in all of its aspects. So it was with great honour and delight that we felt our work had been recognized when we took away the Small Business of the Year Award at the prestigious UK Lingerie Awards! It is one of the biggest events in the intimate apparel calendar with nominees being voted for by industry representatives, celebrating industry excellence.

Going from strength to strength in the last few years, we have been applauded for our inclusive size range, having expanded it over four times since 2015. Playful Promises was one of the first brands in the UK to offer open-cup bras in plus sizes, and one of the few independent brands to have continually expanded sizing. 

Recognizing a demand, we launched a US warehouse and website in late 2016, which has led to growth both via retail and wholesale. To cater to our ever-growing base of customers and fans, as well as selling online we are happy to say that we are also stocked in over 200 stores and boutiques worldwide.

We are passionate about diversity, and are extremely proud of our achievements that have set us apart from other brands. It is heartening to see that several of our notable campaigns have been met with a lot of positive responses and covered by a large number of media outlets.

In April 2017 we released our Ageless Fashion campaign, working with models in their late 60s to challenge society’s definition of beauty and sexuality. This was picked up by the press (and shortlisted for another UK Lingerie Award for Marketing Campaign), recognizing the need to represent beauty and sensuality in women of all ages, something that has thus far been sorely lacking in the industry.

Following the successful launch of our Curve collection in 2016, partnering with Gabi Fresh, a US influencer and plus size swimwear designer felt like a natural progression in 2017. This extended our size range of up to UK size 28 and bra sizes up to 44G and featured outré, trend-led styles. The collaborative plus size lingerie collection has been a sell-out success and was featured in major national and international press such as Glamour and InStyle, creating a huge media buzz.

Another campaign of significance was shooting our Bettie Page Lingerie brand on non-binary drag queen Violet Chachki, signifying our commitment to inclusiveness of all genders and sexualities. This was the first time a drag queen has fronted a lingerie campaign, something we consider to be quite a break-through in the industry. While ground-breaking, we were very pleased to find that the overwhelming response to the campaign has been a positive and encouraging one, with media outlets such as Vogue.It, Harpers Bazaar and Huffington post reporting extensively on it.

As a brand we are thrilled to be recognized for the work we have done in promoting inclusivity and our commitment to excellence in design.

We are therefore pleased to have been shortlisted for the Best Multichannel Retailer Under £25m Turnover Award at the upcoming Drapers Digital Awards 2018 which will be taking place in April. The awards form part of the wider Drapers Digital Festival which brings together more than 700 professionals to celebrate excellence in the ecommerce industry. We hope you are all wishing us luck!

Giveaway: Valentine's Self-Love

The Valentine's season can get pretty tiring, we know. Whether you are living your perfectly valid and awesome single life, or you prefer year-round romance, one thing is for certain: self-love and self-care is important.

Lingerie is for nobody but you; for your confidence, to help you love your body. Anything else is just a bonus!

We're giving away a £100/$100 voucher that can be used on either our UK or US website on our entire range of delicious lingerie and swimwear.

All you need to do to enter is comment on this post telling us what you love about yourself!

It doesn't have to be something physical; maybe you love that you have a certain skill, or that you have conquered a goal that you recently set for yourself.

For extra chances to win, you can become a fan of us on facebook, follow our twitter, follow our Instagram or sign up to our newsletter (if you have done this already, it still counts). Follow the instructions on the rafflecopter below!

The winner will be picked at random on Thurs 8th Feb.

a Rafflecopter giveaway

Lingerie & Identity: How lingerie allows us to live unapologetically in our bodies

Here at Playful Promises we have never been known to shirk away from a challenge, or from controversy. It has always been our aim and brand mission to be as inclusive as possible, pushing and breaking the boundaries of what is considered “safe” and “acceptable” representation in fashion and in lingerie specifically. From working with more people of colour in our campaigns and collaborations (such as teaming up with Gabi Fresh for a collection), to being one of the first independent lingerie brands continuously expanding size ranges, Playful Promises has been unwavering in its dedication to inclusive, intersectional feminism, and being pro-active in the fight against body snark.

Photographing Violet Chachki, the winner of RuPaul’s Drag Race Season 7, was a natural progression of our ethos by including a non-binary model and performer as the face of our latest Bettie Page launch. With her stunning femme-fatale looks and sumptuous vintage styling, it could not possibly have been a better choice, and received an overwhelmingly positive response both from our fans and the press. The outpouring of support has felt validating, heart-felt and enormously gratifying. It also illustrates further, if any illustration was needed, how sorely diverse representation is lacking in the fashion industry.

With this in mind, we asked few non-binary/trans and gender-queer fans about their take on representation, and the role lingerie plays in it. We spoke to Vikki Le, a fashion and graphic designer based in New York; Australian MUA, artist and activist Ruby Allegra; London-based gallery producer and artist Parma Ham; and US-based full-time drag queen Louisianna Purchase - and asked them to share their views on our Violet Chachki-fronted campaign, the importance of inclusivity, and how their lingerie choices help to inform their gender identity.

Vikki Le wearing the Bettie Page Lingerie Emerald Overwire Set

What does non-binary mean to you?

Parma Ham quotes Oscar Wilde in response – “To define is to limit”, adding that “being non-binary is the experience of myself without rigid and enclosing definition”. Ruby elaborated by adding that “my genderfluidity is exactly that – fluid. Just as my identity shifts, so does my knowledge and understanding of what genderfluidity means to me.”

What considerations do you make when choosing lingerie? What do you look for?

“Fancy lingerie is what we as people wear to fulfill other people’s fantasies”, muses Vikki, “I wear it to fulfill mine”. The theme of lingerie representing confidence and sexuality is a recurring one, with Louisianna adding that “Lingerie sets the mood for me. I feel most powerful and seductive in lingerie.” Ruby also highlights the importance of comfort, both physically and mentally – “as a disabled person, lingerie has been a very important part of my work towards radical self acceptance, body positivity and the unlearning of ableist beauty standards”. Both Vikki and Ruby are also quick to highlight the importance of colour in how lingerie makes them feel and in setting the mood.

Parma Ham wearing the Bettie Page Lingerie Hand Print set

 How do you go about styling your look and how do you work lingerie into it?

“Lingerie is either the spotlight or a necessary layer that I never skip!” – Louisianna muses enthusiastically, adding that “lingerie is definitely a staple in my wardrobe”. Parma Ham adds – “The way lingerie frames the body is so important. Well chosen lingerie can transform my boyish body into something highly feminine”.

How important is it to have queer, trans and non-binary visibility in lingerie?

Ruby raises an important question – “If non-binary people, for example only see images of cisgender or binary-gendered people celebrating their bodies through wearing and enjoying lingerie, what message does that send about non-binary or genderqueer bodies?”; adding that “we live in a very heteronormative and cisnormative society, which often does not respect or acknowledge queer, trans and non-binary identities as being real, valid or worthy.” Vikki adds another important point, pointing out that “we are more than just victims or sexual fantasies”. Louisianna adds that the importance of representation is a useful tool in breaking down stereotypes and current societal boundaries. Parma Ham elaborates, commenting on the current state of global affairs, adding that “Right now everyone under the trans and queer umbrella needs as much visibility and as many positive narratives as possible. Seeing queer people in lingerie is a gentle reminder that we too are human, we too are beautiful and desirable”. 

Louisianna Purchase wearing the Bettie Page Lingerie Leopard Overwire set, photo by Ruby Knight

What would you like to see more of from lingerie/clothing companies? How can they be more inclusive?

Vikki states categorically that what they see to be a current trend is “more than just an image, it’s a movement and if you’re a good ally then make sure to give us the platforms to share our stories and visibility.” This point could not have been echoed strongly enough among the rest of our respondents, with Parma Ham emphasizing the importance of using genderqueer and non-binary models not simply as tokens. “Reducing the use of gender-specific language, and perhaps incorporating more gender neutral vocabulary” is a simple yet far-reaching change that any brand can implement, Ruby suggests. “I would love to see more bodies, ALL bodies in lingerie”, adds Louisianna, “It's important that they can feel fabulous too.”

How is lingerie important to your identity?

“Lingerie sets the mood for me. I feel most powerful and seductive in lingerie”, muses Louisianna; the theme of lingerie representing confidence and sexuality is a recurring one, with Vikki adding that “it’s a whole act of seduction and power”. Furthermore, there is no denying the transformative power of lingerie, with Parma Ham noting that “I value the power of transformation, and the freedom to not commit to either masculinity or femininity, this is where I feel most comfortable.” Vikki goes as far as describing the act of wearing lingerie as an “act of rebellion”, since wearing lingerie was not something they were always able to do throughout their life. Lingerie, it appears unanimously, represents both strength and freedom.

How do you foresee the Violet Chachki fronted Bettie Page campaign being received by others?

Ruby sees it as a “really great, refreshing step towards visibility and representation for sexually and gender diverse people”, with Parma Ham adding that it’s another kick to the rigidity of the binary – “I think everyone can benefit from society being less strict on what you can and cannot wear.” Louisianna reiterates its importance in breaking boundaries for LGBTQIA folks.

Ruby Allegra

It is evident that the power of representation for socially marginalized groups cannot be overstated, nor can the change come too soon, with Ruby concluding that “sexuality is a huge part of many people’s identities, so denying groups of people the access and means to explore that can be very harmful. A lack of representation can lead to isolation and serious issues relating to self-esteem, body image and mental health”.

Here at Playful Promises we are hopeful that our contribution to the fight towards greater representation is just one step among countless in the right direction.

Interview: Elly Mayday

UPDATE - 2019 - Elly tragically lost her fight with cancer earlier this year. She shared with us the raw truth of cancer and encouraged women to put themselves first, to trust when their bodies are telling them something isn't right. She may no longer be with us, but the information, stories and funds for research that she shared and raised have made a difference to many and will continue to do so.

To honour her memory and we will be donating 5% of all sales of the Felicity Hayward x Playful Promises Elly set to Target Ovarian Cancer. To shop, we ship worldwide from our UK, US and AUS websites.

You may have read our previous blog post discussing how the above charities are working towards eliminating ovarian cancer, but we also wanted to highlight a strong and inspiring woman who has been through the disease. Elly Mayday is a Canadian born model who shares her story to encourage body positivity and confidence. Elly was kind enough to answer a few questions about her experiences and how they have shaped her as a person.

Not only do we adore your modeling work, but we find it extremely inspiring to hear your story – how did it all start? When and how did you get diagnosed with ovarian cancer?

Thanks so much for this interview. I was diagnosed at 25 with stage 3 Ovarian Cancer. At that time I was a year into lingerie modeling and also worked as a flight attendant. I began to understand just how insecure women were about their bodies, so when I was diagnosed I chose to continue modeling while I went through treatment. I had to quit my job flying in order to get the doctors attention— It was 3 years of appointments and scans, treating me as though I had cysts, but I knew there was something more. That's when I chose to quit work and "make a fuss" so to say. I was referred to a gyne doctor who, after a few appointments got me in for a biopsy and 5 days after the biopsy I was diagnosed. 

What was your experience like during the treatment?

I took treatment on like a new job. Go to work (chemo and operations) come back, recover, fuel up by eating well, sleep, laugh, exercise and repeat until you're in the clear. I've had many operations now totaling over 22 hours, including one that lasted 10hrs and a full hysterectomy. I've been through menopause and lost the ability to have children— needless to say, at 25, I have faced a lot. I'm pretty shocked at all my body has been through but my mind and the people who love me (including my fans) have been an incredible source of strength. You have to believe you're going to get through the tough things life hands you. 

Do you feel that women are taken as seriously as men when attempting to find a correct diagnosis?

I think women are used to putting themselves second, whereas most men won't. It's the culture we live in and it is unfortunate. I am trying to encourage strength in women and their voices for this reason. Women are strong as hell and we need to start acting like it. I've started a movement entitled #OneHellOvaWoman which shares our stories of strength and encourages that strength we all possess but may not unleash as often as we should. 

Elly looking stunning in one of our bikinis

While there’s plenty of information about breast cancer symptoms, there’s less awareness of the symptoms of ovarian cancer. What would you suggest women keep a lookout for?

I suggest knowing your family history, knowing if you have aunts or grandmothers who passed from this disease. The BRCA gene is something more women should be conscious of, it has a direct connection and in carrying this gene you will know it increases your chances of having breast or ovarian cancer. Please take a minute to educate yourself.

The signs and symptoms are so subtle. I experienced lower back pain, feeling tired and pain in my lower abdomen. I mean.. these are symptoms every woman can experience on a monthly basis... it's why it is so hard to detect. Educate yourself and if your doctor isn't getting on top of everything, go to someone else who will. I just want to be very clear about this one thing, No— a pap test does not detect it. There actually is NO early detection of Ovarian Cancer. We are so behind and it fuels me to keep going, keep getting more funding for research. 

Body positivity is so important and so many people hide the scars, cellulite, and stretch-marks that make us human and powerful. What sort of response did you get from showing your own scars in images?

It's sad, isn't it? What a beautiful strong human being can be made to feel about their bodies. We learn to hate it. I've loved mine for a long time, so when I began modeling at a size 14 girl, it really got a lot of attention, mostly because I looked happy. I was excited to see how much I could push the boundaries by modeling with my scars and bald head. I think people loved it... I  think it was refreshing to see someone take something on so publically and show that this is life and real life includes scars. 

No one is guaranteed an easy ride so you've better start loving what you've got. 

What advice would you share for women who are struggling to feel confident?

If I had lived a life feeling insecure about how I looked and lacking in self-esteem, I know that getting through cancer would have been even more difficult— I would be living what could have been my last months with regret. Regret that I didn't enjoy, celebrate, thrive in this body that was whole and complete exactly as it was. 

Do you really want to look back and say I didn't live while I had the chance, because of a mark, some extra weight.. or because of others opinions? Take it from me, we're closer to the crypt than the cradle.. get living and loving the body you're so lucky to have. 

Elly Mayday wearing our Juliet Red set, shot by Rafael Clamente with MUA by Alyssa Lorraine

For more information on ovarian cancer, please visit Target Ovarian Cancer (UK) or OCRFA Ovarian Cancer Research Fund Alliance (US).

Valentine's Gift Guide

Whether you are a loved-up bunny or you prefer to ignore the fuss around Valentines Day, there's no fighting the holiday that's about to get everyone smoochy and doe-eyed. So we say that if you cant beat 'em, join 'em –  treat yourself or someone special with our easy Valentines Gift Guide below. Whether you are looking for something red-hot for yourself or you're stuck on sizing for that lucky, lucky partner, we have you covered. Because lush lingerie needs no excuse!

Stuck on Sizing?

Would love to surprise that special someone with a flirty little number but are unsure about sizing? Fear not as we have a selection of easy sizing options such as Audrey! Audrey comes in sizes X-Small to X-Large without the need to guess the band and cup size in the bra; with its lush strapping, lace and red colourway it is the perfect Valentines gift.

Retro Romance

Envisioning an evening of retro romance? Look no further than our ever-popular Bettie Page range, with the red corsolette & babydoll ticking all the boxes. The corsolette comes in a perfectly-themed red satin colourway, with mesh panels subtly creating a curvaceous retro shape. Pair with our fully-fashioned stockings for a perfect underpinning under that little pin-up number!

Still not confident about sizing? You can't go wrong with our babydoll set, which comes complete with matching (somewhat stretchy) knickers both in an easy UK 10 - 20 / US 6 - 16 sizing! With its flirty sheer tulle fabric and adorable pink rosette and frill detailing, your boo is sure to fall in love with this darling retro addition to their lingerie drawer.

A Naughty Night

If you are lucky enough to plan a naughty night in this Valentines, then look no further than the killer playsuit - Maya! With its lashings of strappy detailing, cheeky thong back, sumptuous lace and strategically placed peeks of the flesh, you are sure to leave them weak at the knees. There is also no need to worry about sizing as Maya comes in easy-peasy sizes of X-Small to X-Large!

Vintage Vixen

Are you a vintage vixen, or perhaps you would like to surprise your squeeze who's all about those sexy vintage vibes? You can't go wrong with our sell-out bullet bra, which has just come in stock in a sensuous, deep red colourway – perfect for the season. Available in easy Small to X-Large sizing, we can see this stand-out piece setting pulses racing either in the bedroom or as a centre-piece of an outer-wear outfit, especially if paired to perfection with our dark red French knickers. Add mesh gloves to complete the sultriest of vintage looks!

Sexy Squeeze

Loved up and want to shout it from the roof-tops? Treat yourself or your sexy bae to our Love set that is just lush perfection, and available in our full size range. With its pink satin base, red mesh and sumptuous red lace overlay, nothing says red-hot passion than Love. Pair with the matching briefs featuring sexy cut-outs, or with the kinky ouvert variety, no set is more perfect for a big reveal at the end of an evening!

Fuller Bust Fancy

Are you a fuller-bust darling, or maybe you are shopping for a fuller-bust bae? Our new fuller-bust fancy Irena is a perfect choice. The set comes in 32-38 DD-H (US K) and UK 8-18 / US 4-14, featuring red satin overlaid with delicate floral lace and thoughtful little details like stronger mesh at the back and thicker straps.

So whether you’re a hopeless romantic or a sex kitten, don't forget to show some love and appreciation this Valentines - with the Playful guide it couldn't be easier!